A creator club for performance partnerships
Create partnership ads for mission-driven health and wellness brands, your way. Earn % of ad spend.
No posting required. No follower minimum. We care more about taste, craft and fit.
The Club
Natural Talent is for creators who want to make Partnership Ads for vetted health and wellness brands and earn % of the ongoing ad spend brands put behind their work.
You don’t need a big following. We care more about taste, confidence on camera, curiosity about health and wellness, and an instinct for content people actually want to watch.
We want content that feels like you. Stories, routines, reviews, demos, conversations, experiments, education, everyday life. Whatever comes naturally.
We give you the guardrails, not the script. You choose the brands you want to work with. We send the product, approved claims, useful context and ideas. You decide what to make and how to make it.
Make what feels natural. Earn when it scales.
Everything happens in one place. Approvals, chats, ads and payouts. Once an ad starts running, you can see the spend behind it and what you’re earning.
No posting requirement. No content quota. No exclusivity. Create as much or as little as you like.
The idea is simple: if your creative keeps working, you should keep earning.
Frequently asked questions
- Who are we?
- Natural Talent is run by Bakeshop Digital, a growth agency managing paid media for 20+ health and wellness brands across the US and UK. We built it to give creators a way to share in the upside of creative that performs, rather than only earning a fixed fee per video.
- How does it work?
- Choose a brand, receive the product and key information, then create in your own style. If the brand approves your content and runs it as paid media, you earn % of the ongoing ad spend the brand puts behind it.
- What is a Partnership Ad?
- It’s a Meta ad that uses creator content and can appear with the creator’s identity attached. You don’t need to publish the content organically to your feed.
- Do I need to follow a brief?
- Not a rigid one. We give you the facts, approved claims and useful ideas. The angle, format and delivery are yours.
- Do I need to post the content myself?
- No. There’s no organic posting requirement. Approved content may run as a Partnership Ad with your permission.
- How much spend will my ads get?
- There’s no fixed amount. Your ads run alongside other creative, and more budget tends to move toward the ads that perform best. In some cases, we may set a minimum test budget to give new creative a fair shot.
- What if my ads don’t get much spend?
- There’s no guaranteed minimum. Some ads may earn very little, while strong creative can keep running and earning for months. Our brands typically spend $10,000–$200,000 per month on paid media, so the upside can be meaningful when an ad works.
- Can I work with more than one brand?
- Yes. We encourage it. More brands means more chances to find a great fit and create something that scales.
- Is there a minimum amount of content?
- No. Create as much or as little as you like.
- Is there any exclusivity?
- No. You’re free to work with other brands, agencies and platforms.